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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


How to Build a Zero-Click Content Strategy for Social Media
Everything marketers need to know about creating a zero-click social media strategy.

Vincent Grippi
Jan 11, 20244 min read


7 Content Marketing Trends for Healthcare Brands
In the healthcare industry, content marketing packs a lot of punch, from driving patient education and demand generation to enhancing...

Vincent Grippi
Oct 11, 20235 min read


How to Make a Healthcare Podcast That Stands Out
With so many new brand-owned podcasts popping up, how can newcomers produce a show that will stand out?

Vincent Grippi
Sep 19, 20235 min read


Organic or Inorganic Marketing: What’s Right for Your Mix?
Striking the right balance between organic or inorganic marketing strategies can be an ongoing challenge. It's not uncommon to see teams...

Vincent Grippi
Aug 1, 20236 min read


6 Marketing Benefits of Podcasts
Although podcasts have been around for a while, their popularity as a marketing tool has skyrocketed in recent years. And it's no wonder...

Vincent Grippi
Jul 17, 20234 min read


The Benefits of Video Marketing
The benefits of video marketing are undeniable. Learn how you can use video to cut through the noise and drive greater impact.

Vincent Grippi
May 26, 20235 min read


How Healthcare Brands Can Use Video Marketing
Uncover the importance of video marketing for healthcare brands. Learn how to use video to build trust, drive engagement, and much more.

Vincent Grippi
May 18, 20236 min read


Patient Adoption: The Overlooked Demand Lever for Digital Health
Learn why patient adoption matters in B2B health tech and how marketers can drive usage, value, and real-world impact.

Vincent Grippi
May 10, 20234 min read


How to Strategically Use AI for Marketing
Learn how to strategically implement and leverage AI in your marketing to optimize campaigns and streamline operations.

Vincent Grippi
May 2, 20235 min read
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