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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


Organic or Inorganic Marketing: What’s Right for Your Mix?
Striking the right balance between organic or inorganic marketing strategies can be an ongoing challenge. It's not uncommon to see teams...

Vincent Grippi
Aug 1, 20236 min read


6 Marketing Benefits of Podcasts
Although podcasts have been around for a while, their popularity as a marketing tool has skyrocketed in recent years. And it's no wonder...

Vincent Grippi
Jul 17, 20234 min read


The Benefits of Video Marketing
The benefits of video marketing are undeniable. Learn how you can use video to cut through the noise and drive greater impact.

Vincent Grippi
May 26, 20235 min read


How Healthcare Brands Can Use Video Marketing
Uncover the importance of video marketing for healthcare brands. Learn how to use video to build trust, drive engagement, and much more.

Vincent Grippi
May 18, 20236 min read


Patient Adoption: The Overlooked Demand Lever for Digital Health
Learn why patient adoption matters in B2B health tech and how marketers can drive usage, value, and real-world impact.

Vincent Grippi
May 10, 20234 min read


How to Strategically Use AI for Marketing
Learn how to strategically implement and leverage AI in your marketing to optimize campaigns and streamline operations.

Vincent Grippi
May 1, 20235 min read


Link Building Outreach: More Than an SEO Strategy
Link building outreach isn't just an SEO tactic, but a powerful way to build relationships, improve brand visibility, and drive traffic.

Vincent Grippi
Apr 27, 20235 min read


How LinkedIn Engagement Pods Can Elevate Your Content
For B2B Marketers, getting your brand’s content to stand out on LinkedIn can be a challenge. Here's a a strategy to help you break through.

Vincent Grippi
Apr 20, 20235 min read


ChatGPT-3 vs ChatGPT-4: What Marketers Need to Know
Now that the wait is over and Chat GPT-4 is here, let's take a look at whats new, whats different and what matters.

Vincent Grippi
Apr 5, 20234 min read
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