top of page
GRIPPI MEDIA BLOG
Marketing insights, strategies, and how-to's from the Grippi Media team.

Vincent Grippi
Oct 30, 20245 min read
Why Account-Based Marketing Thrives in B2B Healthcare
Learn why Account-Based Marketing can help B2B healthcare marketers drive better results with providers, payers, and employers.


Vincent Grippi
Feb 27, 20245 min read
Brand Image vs Brand Identity
Although people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin

Vincent Grippi
Feb 20, 20245 min read
2024 Healthcare Digital Marketing Trends
From AI to agile frameworks, here are the top digital marketing trends that healthcare brands should embrace in 2024.

Vincent Grippi
Oct 11, 20235 min read
7 Content Marketing Trends for Healthcare Brands
In the healthcare industry, content marketing packs a lot of punch, from driving patient education and demand generation to enhancing...


Vincent Grippi
Sep 19, 20235 min read
How to Make a Healthcare Podcast That Stands Out
With so many new brand-owned podcasts popping up, how can newcomers produce a show that will stand out?


Vincent Grippi
May 18, 20236 min read
How Healthcare Brands Can Use Video Marketing
Uncover the importance of video marketing for healthcare brands. Learn how to use video to build trust, drive engagement, and much more.


Vincent Grippi
May 10, 20235 min read
Why Digital Health Marketers Need a Demand Generation Strategy
Discover why patient utilization is crucial for digital health companies and how a patient engagement strategy can drive demand.

Vincent Grippi
Mar 22, 20233 min read
SMART Goals for Healthcare Digital Marketing
By utilizing a SMART goal framework, healthcare marketing teams can develop strategies that provide direction and motivation.

Vincent Grippi
Mar 8, 20237 min read
Solving Healthcare’s Top 10 Digital Marketing Challenges
The 10 biggest digital marketing challenges in healthcare and the fool-proof strategies to overcome them.
bottom of page