HEALTHCARE & TECH
MARKETING INSIGHTS

Learn how Anthropic’s new Claude watermark works, the debate surrounding AI detection, and what it means for marketers, transparency, and accountability.

Is AI turning marketing into an engineering job? We break down the hype around marketing engineers, AI agents, and GTM roles to figure out what the future of marketing really looks like.

HubSpot built its brand on trust, then tried to turn your data into a product. Here's what happened and why it signals a brand losing its identity in the AI era.

AEO and GEO are being promoted as the future of AI search. But how much of this is real and how much is snake oil? Not knowing the difference can cost you.

ChatGPT Atlas just dropped, and headlines are already hyping the start of an “AI browser war.” But is there really a battle brewing? In this post, we break down what Atlas represents, why marketers should pay attention, and why the browser-war narrative is B.S.

AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.

AI search is changing how B2B buyers find information. Learn what’s changing, what still works, and how to rethink your SEO strategy to adapt.

Vibe Marketing is the latest trend sold as the "future of marketing." But behind all the hype lies a bigger problem - for marketers and the internet itself.

How to make your marketing more human - and why it matters in the AI era.

Everything you need to know about the rise of AI search engines and how they might revolutionize the future of SEO.