HEALTHCARE & TECH
MARKETING INSIGHTS

ChatGPT Atlas just dropped, and headlines are already hyping the start of an “AI browser war.” But is there really a battle brewing? In this post, we break down what Atlas represents, why marketers should pay attention, and why the browser-war narrative is B.S.

AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.

AI search is changing how B2B buyers find information. Learn what’s changing, what still works, and how to rethink your SEO strategy to adapt.

Vibe Marketing is the latest trend sold as the "future of marketing." But behind all the hype lies a bigger problem - for marketers and the internet itself.

How to make your marketing more human - and why it matters in the AI era.

Everything you need to know about the rise of AI search engines and how they might revolutionize the future of SEO.