Vincent Grippi
Should You Use AI for Blog Writing?
Artificial Intelligence (AI) is transforming the way marketers work. But when it comes to blogging, opinions are sharply divided.
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GRIPPI MEDIA BLOG
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Vincent Grippi
Feb 274 min
Brand Image vs Brand Identity
Although people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin
Vincent Grippi
Feb 205 min
2024 Healthcare Digital Marketing Trends
From AI to agile frameworks, here are the top digital marketing trends that healthcare brands should embrace in 2024.
Vincent Grippi
Jan 114 min
How to Build a Zero-Click Content Strategy for Social Media
Everything marketers need to know about creating a zero-click social media strategy.
Vincent Grippi
Oct 11, 20235 min
7 Content Marketing Trends for Healthcare Brands
In the healthcare industry, content marketing packs a lot of punch, from driving patient education and demand generation to enhancing...
Vincent Grippi
Sep 19, 20235 min
How to Make a Healthcare Podcast That Stands Out
With so many new brand-owned podcasts popping up, how can newcomers produce a show that will stand out?
Vincent Grippi
Aug 1, 20236 min
How to Balance Organic vs. Paid Marketing in Your Mix
Striking the right balance between organic vs. paid marketing strategies can be an ongoing challenge. It's not uncommon to see teams...
Vincent Grippi
Jul 17, 20234 min
6 Marketing Benefits of Podcasts
Although podcasts have been around for a while, their popularity as a marketing tool has skyrocketed in recent years. And it's no wonder...
Vincent Grippi
May 26, 20235 min
The Benefits of Video Marketing
The benefits of video marketing are undeniable. Learn how you can use video to cut through the noise and drive greater impact.
Vincent Grippi
May 18, 20236 min
How Healthcare Brands Can Use Video Marketing
Uncover the importance of video marketing for healthcare brands. Learn how to use video to build trust, drive engagement, and much more.
Vincent Grippi
May 10, 20235 min
Why Digital Health Marketers Need a Demand Generation Strategy
Discover why patient utilization is crucial for digital health companies and how a patient engagement strategy can drive demand.
Vincent Grippi
May 2, 20235 min
How to Strategically Use AI for Marketing
Learn how to strategically implement and leverage AI in your marketing to optimize campaigns and streamline operations.
Vincent Grippi
Apr 27, 20234 min
Link Building Outreach: More Than an SEO Strategy
Link building outreach isn't just an SEO tactic, but a powerful way to build relationships, improve brand visibility, and drive traffic.
Vincent Grippi
Apr 20, 20235 min
Boost Your Brand's LinkedIn Content With Engagement Pods
For B2B Marketers, getting your brand’s content to stand out on LinkedIn can be a challenge. Here's a a strategy to help you break through.
Vincent Grippi
Apr 3, 20236 min
The Digital Marketer's Guide to Competitive Landscape Analysis
Conducting a competitive landscape analysis is an essential practice for every marketing team worth it's salt. In this post, we'll guide...