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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


AI Race Heats Up: How It Impacts Healthcare Marketers
After years of being assured that HBO’s The Wire, is one of the greatest shows of all time, I finally committed to watching all 5 seasons t

Vincent Grippi
May 23, 202410 min read


Why Healthcare Marketers Are Finally Embracing Influencers
After launching our first newsletter last week, I couldn't wait to jump into this week's edition. But life, as it tends to do, threw me a c

Grippi Media
May 10, 20246 min read


Will SEO for CHATGPT Be a Thing?
Welcome to the inaugural issue of The Grip, Grippi Media's new weekly newsletter dedicated to delivering essential news and insights for th

Grippi Media
May 3, 20245 min read


Brand Image vs Brand Identity
Although people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin

Vincent Grippi
Feb 27, 20245 min read


2024 Healthcare Digital Marketing Trends
From AI to agile frameworks, here are the top digital marketing trends that healthcare brands should embrace in 2024.

Vincent Grippi
Feb 20, 20245 min read


How to Build a Zero-Click Content Strategy for Social Media
Everything marketers need to know about creating a zero-click social media strategy.

Vincent Grippi
Jan 11, 20244 min read


7 Content Marketing Trends for Healthcare Brands
In the healthcare industry, content marketing packs a lot of punch, from driving patient education and demand generation to enhancing...

Vincent Grippi
Oct 11, 20235 min read


How to Make a Healthcare Podcast That Stands Out
With so many new brand-owned podcasts popping up, how can newcomers produce a show that will stand out?

Vincent Grippi
Sep 19, 20235 min read


Organic or Inorganic Marketing: What’s Right for Your Mix?
Striking the right balance between organic or inorganic marketing strategies can be an ongoing challenge. It's not uncommon to see teams...

Vincent Grippi
Aug 1, 20236 min read
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