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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


Can Reddit Ever Replace Google Search?
Imagine relying solely on Reddit, Inc. instead of Google for all your search queries. Would it work? A writer from The Wall Street Journal t

Vincent Grippi
Jun 21, 20248 min read


Healthcare AI: Big Investments, Bigger Hurdles
Venture capital funding for healthcare AI is soaring, with a projected $11 billion investment this year, up from 21% to 26% of total VC heal

Vincent Grippi
Jun 14, 20246 min read


Health Data Ad Targeting: Coming Soon to Your Screen?
If you've ever watched TV, you've likely seen numerous ads for healthcare conditions and pharmaceuticals that don't apply to you. This happe

Vincent Grippi
Jun 7, 20245 min read


Insights from the Big Google Algorithm Leak
Google’s search algorithm has always been an enigma, but that veil of secrecy was lifted earlier this week. A leaked document has revealed t

Vincent Grippi
May 31, 20247 min read


The Toilet Theory: Are Marketers Flushing Substance For Convenience?
Memorial Day Weekend is upon us and I know I’m not the only one who is excited for a few days of fun times in the sunshine (a rarity here in

Vincent Grippi
May 23, 20247 min read


AI Race Heats Up: How It Impacts Healthcare Marketers
After years of being assured that HBO’s The Wire, is one of the greatest shows of all time, I finally committed to watching all 5 seasons t

Vincent Grippi
May 23, 202410 min read


Why Healthcare Marketers Are Finally Embracing Influencers
After launching our first newsletter last week, I couldn't wait to jump into this week's edition. But life, as it tends to do, threw me a c

Grippi Media
May 10, 20246 min read


Will SEO for ChatGPT Be a Thing?
Welcome to the inaugural issue of The Grip, Grippi Media's new weekly newsletter dedicated to delivering essential news and insights for th

Grippi Media
May 3, 20245 min read


Brand Image vs Brand Identity
Although people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin

Vincent Grippi
Feb 27, 20245 min read
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