TRUSTED BY INNOVATORS AND LEADERS
INDUSTRY
Healthcare SaaS
LOCATION
Chicago, IL
HELPING DINA TURN SEO AND CONTENT INTO A LEAD GENERATION MACHINE
THE STORY:
Dina’s challenge was a common one for digital health startups: how do we generate payor and health system leads without a paid media budget?
To solve that, we built and executed an integrated SEO strategy to boost visibility among their target audience and drive more qualified leads. At the same time, we developed a content strategy to engage and nurture both new and existing prospects, all while strengthening their brand presence.
THE RESULTS:
174
%
increase in qualified leads over three years
84
%
growth in LinkedIn following over two years
43
%
growth in monthly
organic search traffic
292
%
increase in total newsletter subscribers over two years
STRAIGHT FROM THE SOURCE:
Grippi Media made an immediate impact on our SEO. They increased our monthly search traffic by 40%, increased annual website conversions by 170% and significantly improved our site’s search engine rankings.
Monica Ginsburg
Marketing Director, Dina
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INDUSTRY
Healthcare & Life Insurance
LOCATION
Des Moines, IA
DRIVING A RAPID LEAD GENERATION TURNAROUND FOR AMERICAN REPUBLIC INSURANCE
THE STORY:
ARIS came to us with a time-sensitive challenge: build a lead generation engine from the ground up and fast!
Their paid search campaigns were underperforming with high spend, low lead volume, and a dated infrastructure for capturing and tracking inbound leads across their life and health insurance products.
Over a focused six-month engagement, we designed and launched a fully integrated lead generation system. We built more than 200 agent landing pages, implemented conversion-focused web forms, and set up a dedicated, trackable click-to-call line with full analytics and reporting. To ensure adoption, we trained all 200 agents on how to generate and manage their own leads.
With the foundation in place, we overhauled their Google Search campaigns, restructuring targeting, creative, and conversion tracking to drive qualified leads and maximize their budget.
THE RESULTS:
575
total sales-qualified leads generated across paid and organic channels
94
%
decrease in cost per qualified lead
29
%
average conversion rate across all Google Search campaigns
8x
increase in total sales qualified lead volume
STRAIGHT FROM THE SOURCE:
I have had the pleasure of working with Grippi Media for several years, and each time I engage them for an important initiative I'm impressed with their consultative approach to problem solving. At ARIS, we had an acute need to quickly update our agent's landing pages in order to generate more sales leads. Grippi Media took the time to understand our business, listen to our agents, and deliver above and beyond our expectations. Grippi Media produces measurable results and is a pleasure to work with - looking forward to the next project with them!
Scott Christie
AVP National Sales & Distribution, American Republic Insurance Services
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INDUSTRY
Healthcare/Media
LOCATION
Hartford, CT
BUILDING ONE OF HEALTHCARE'S TOP PODCASTS FROM THE GROUND UP
THE STORY:
Back in 2017, former CareCentrix CEO John Driscoll wanted to leverage digital media to position CareCentrix as a thought leader in the healthcare industry, while also playing a more active role in the company’s marketing and communications.
Vincent Grippi developed the concept for CareTalk: a monthly podcast focused on breaking down the biggest issues in healthcare business and policy, making complex topics more accessible and engaging for healthcare leaders and professionals.
The show quickly gained momentum, with audience numbers growing steadily across audio platforms and on YouTube, where CareTalk earned Partner status. What started as a simple podcast became a core part of CareCentrix’s marketing strategy all the way up to the company’s acquisition by Walgreens in 2022.
After the acquisition, we helped CareTalk break off into an independent media property. Our focus shifted to building a more robust marketing program to support its continued growth. We launched a dedicated website, developed a newsletter, grew its social media presence, and built a sponsorship program, where we collaborated with BetterHelp, the Institute for Healthcare Improvement (IHI), and many more.
With more than 320 episodes and counting, CareTalk has featured some of the most influential voices in healthcare and is widely-recognized as one of the industry’s leading podcasts - and a clear example of how a corporate podcast can evolve into a standalone media brand.
THE RESULTS:
72 million
total streams across audio and video platforms
4,500
YouTube subscribers
14,400
average streams per episode
320+
episodes produced and counting
STRAIGHT FROM THE SOURCE:
After building our digital marketing program from scratch, Grippi Media transformed CareTalk from a typical corporate podcast into a top 5 media property in healthcare. The integrated podcast, YouTube channel, website, LinkedIn page and blog have garnered millions of streams and thousands of subscribers thanks to Grippi Media’s efforts. CareTalk has wildly exceeded expectations, raised my own profile in the industry, and been great fun as well!
Vincent is terrific. You won’t find better.
John Driscoll
Executive Vice President & President, U.S. Healthcare, Walgreens
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INDUSTRY
Education SaaS
LOCATION
New York, NY
HELPING A WORLD-CLASS APP HIT THE RIGHT NOTES IN MARKETING
THE STORY:
Playground Sessions is a revolutionary piano learning app co-founded by the legendary Quincy Jones and powered by lessons from world-class musicians like Harry Connick Jr. and Mike Garson. Known as the #1 app for learning piano, Playground had the product and talent—but, like many SaaS startups, needed to grow its brand and business with a lean marketing team.
Grippi Media was tapped to fill the gap.
We partnered with Playground to strengthen and unify their marketing efforts across the board - from paid media and creative to content and SEO. We helped launch new campaigns and creative across search, display, and social, developed a consistent, human-centric content strategy, and built a lean SEO program focused on high-intent, revenue-driving keywords, all while improving site performance and marketing infrastructure.
Today, Playground remains one of our longest-standing clients and a testament to our versatility and cross-disciplinary expertise.
THE RESULTS:
86
%
increase in sales from organic search over four years
782
%
increase in social media following over four years
8
%
YoY increase in paid media revenue for three straight years
5
%
avg. social media engagement rate
STRAIGHT FROM THE SOURCE:
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I’ve known Vincent for 13 years. Vincent and Grippi Media’s work has been paramount to Playground Sessions’ digital marketing success. They’ve helped improve our SEO, paid media, content strategy, social media and more.
Grippi Media brings an immense amount of knowledge and talent, which translates into business results. They put in considerable effort to understand our business and our customers, which is evident in the quality of their work. Their integrated consulting model brings invaluable synergy across our organization, making them feel like a natural extension of our team.
Professional. Personable. Trustworthy. Grippi Media is an absolute hire I’d recommend to any business.
Chris Vance
CEO, Co-Founder, Playground Sessions
WHAT SETS US APART
MAKE IT HAPPEN
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