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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


Marketing in the Canyon of "Meh"
AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.

Vincent Grippi
Aug 124 min read


B2B SEO is Being Rewritten By AI Search
AI search is changing how B2B buyers find information. Learn what’s changing, what still works, and how to rethink your SEO strategy to adapt.

Vincent Grippi
Aug 76 min read


The 5 R’s of Building Trust in B2B Marketing
Trust is the foundation of solid demand generation. This simple, 5 pillar framework shows you how to earn trust and channel demand to your business.

Vincent Grippi
Jun 164 min read


Vibe Marketing Isn’t the Future of Marketing
Vibe Marketing is the latest trend sold as the "future of marketing." But behind all the hype lies a bigger problem - for marketers and the internet itself.

Vincent Grippi
Jun 26 min read


Vanity Metrics Are Holding Back Your Content
Learn why most owned media strategies fail, the difference between vanity metrics and depth of engagement, and how to build podcasts, newsletters, and communities that actually drive results.

Vincent Grippi
May 224 min read


Marketing SOPs Made Easy with AI (Free Template)
Learn how to turn your marketing workflows into better SOPs fast and headache free, using AI. Includes a free marketing SOP template to get you started.

Vincent Grippi
May 164 min read


B2B Demand Gen: The Key to SaaS Growth
Stop wasting time on leads that don't convert. Learn how Demand Gen helps marketers meet buyer expectations and generate better leads.

Vincent Grippi
Apr 37 min read


Human Marketing in the Age of AI
How to make your marketing more human - and why it matters in the AI era.

Vincent Grippi
Mar 125 min read


Why B2B Content Marketing is Moving Towards Owned Media
Discover why B2B marketing teams are going all-in on owned media and how you can use it to break through without breaking the bank.

Vincent Grippi
Mar 25 min read
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