HEALTHCARE & TECH
MARKETING INSIGHTS

Learn how Anthropic’s new Claude watermark works, the debate surrounding AI detection, and what it means for marketers, transparency, and accountability.

Is AI turning marketing into an engineering job? We break down the hype around marketing engineers, AI agents, and GTM roles to figure out what the future of marketing really looks like.

HubSpot built its brand on trust, then tried to turn your data into a product. Here's what happened and why it signals a brand losing its identity in the AI era.

Learn how to do Reddit marketing the right way: 4 proven tactics to build trust, reach high-intent audiences, and avoid the downvotes.

AEO and GEO are being promoted as the future of AI search. But how much of this is real and how much is snake oil? Not knowing the difference can cost you.

AI-powered marketing scams are targeting the GLP-1 boom, eroding patient trust in healthcare, and raising urgent questions about accountability in the age of AI.

Your complete guide to community marketing: how it works, 5 community types with real-world brand examples, and the apps that make them thrive

What's influencing marketing in 2026? From balancing brand with performance to grappling with AI, here’s what’s in, what’s out, and what marketers need to know to keep up.

Coca-Cola’s Christmas commercials are a holiday staple - right up there with maxing out your credit card and involuntarily listening to Mariah Carey until your eardrums burst. But lately, Coke’s been using AI to create their festive commercials and the response has been anything but jolly. Let's pop the top off the controversy and what it says about AI in advertising, shall we? Coke’s AI Ads Trigger Consumer Outrage For the second year in a row, Coca-Cola used AI to create a