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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


Vanity Metrics Are Holding Back Your Content
Learn why most owned media strategies fail, the difference between vanity metrics and depth of engagement, and how to build podcasts, newsletters, and communities that actually drive results.

Vincent Grippi
2 days ago4 min read


Marketing SOPs Made Easy with AI (Free Template)
Learn how to turn your marketing workflows into better SOPs fast and headache free, using AI. Includes a free marketing SOP template to get you started.

Vincent Grippi
May 164 min read


B2B Demand Gen: The Key to SaaS Growth
Stop wasting time on leads that don't convert. Learn how Demand Gen helps marketers meet buyer expectations and generate better leads.

Vincent Grippi
Apr 37 min read


Human Marketing in the Age of AI
How to make your marketing more human - and why it matters in the AI era.

Vincent Grippi
Mar 125 min read


Why B2B Content Marketing is Moving Towards Owned Media
Discover why B2B marketing teams are going all-in on owned media and how you can use it to break through without breaking the bank.

Vincent Grippi
Mar 25 min read


Measuring the ROI of Brand Building
The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by Grippi Media . 📬...

Vincent Grippi
Feb 286 min read


Marketing Abbreviations & Acronyms All Marketers Should Know
The ultimate guide to marketing abbreviations and acronyms every marketer should know, with definitions, examples and visuals.

Vincent Grippi
Feb 2813 min read


The Hot Rise of Video Podcasts
Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.

Vincent Grippi
Feb 216 min read


How AI Search Changes the B2B Buyer’s Journey
Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.

Vincent Grippi
Feb 136 min read
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