HEALTHCARE & TECH
MARKETING INSIGHTS

What's influencing marketing in 2026? From balancing brand with performance to grappling with AI, here’s what’s in, what’s out, and what marketers need to know to keep up.

Coca-Cola’s Christmas commercials are a holiday staple -  right up there with maxing out your credit card and involuntarily listening to Mariah Carey until your eardrums burst. But lately, Coke’s been using AI to create their festive commercials and the response has been anything but jolly. Let's pop the top off the controversy and what it says about AI in advertising, shall we? Coke’s AI Ads Trigger Consumer Outrage For the second year in a row, Coca-Cola used AI to create a

ChatGPT Atlas just dropped, and headlines are already hyping the start of an “AI browser war.” But is there really a battle brewing? In this post, we break down what Atlas represents, why marketers should pay attention, and why the browser-war narrative is B.S.

Tylenol once defined crisis management. Now it’s back in the spotlight with its autism controversy. Learn how its response reveals the evolution of modern crisis marketing.

Want to get on podcasts that actually matter? Here are 6 proven tips from a seasoned podcast producer to help you land better guest spots.

American Eagle’s Sydney Sweeney campaign sparked big controversy but little impact. This Brand Study unpacks what went wrong and the lessons for marketers.

AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.

AI search is changing how B2B buyers find information. Learn what’s changing, what still works, and how to rethink your SEO strategy to adapt.

Trust is the foundation of solid demand generation. This simple, 5 pillar framework shows you how to earn trust and channel demand to your business.