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Vincent Grippi

Should You Use AI for Blog Writing?

Artificial Intelligence (AI) is transforming the way marketers work. But when it comes to blogging, opinions are sharply divided.

Vincent Grippi

Brand Image vs Brand Identity

Although people often use the terms "brand identity" and "brand image" interchangeably, they're actually two different pieces of the brandin

Vincent Grippi

2024 Healthcare Digital Marketing Trends

From AI to agile frameworks, here are the top digital marketing trends that healthcare brands should embrace in 2024.

Vincent Grippi

How to Build a Zero-Click Content Strategy for Social Media

Everything marketers need to know about creating a zero-click social media strategy.

Anthony Atiq

7 Content Marketing Trends for Healthcare Brands

In the healthcare industry, content marketing packs a lot of punch, from driving patient education and demand generation to enhancing...

Vincent Grippi

How to Make a Healthcare Podcast That Stands Out

With so many new brand-owned podcasts popping up, how can newcomers produce a show that will stand out?

Vincent Grippi

How to Balance Organic vs. Paid Marketing in Your Mix

Striking the right balance between organic vs. paid marketing strategies can be an ongoing challenge. It's not uncommon to see teams...

Anthony Atiq

6 Marketing Benefits of Podcasts

Although podcasts have been around for a while, their popularity as a marketing tool has skyrocketed in recent years. And it's no wonder...

Anthony Atiq

The Benefits of Video Marketing

The benefits of video marketing are undeniable. Learn how you can use video to cut through the noise and drive greater impact.