<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Grippi Media]]></title><description><![CDATA[We are consultants who help health & tech marketing teams solve challenges and maximize results.]]></description><link>https://www.grippimedia.com/grippi-media-blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 15 Sep 2026 18:19:48 GMT</lastBuildDate><atom:link href="https://www.grippimedia.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Claude’s Watermark Works and What It Means for Marketers]]></title><description><![CDATA[Learn how Anthropic’s new Claude watermark works, the debate surrounding AI detection, and what it means for marketers, transparency, and accountability.]]></description><link>https://www.grippimedia.com/post/how-claude-s-watermark-works-and-what-it-means-for-marketers</link><guid isPermaLink="false">6a96f5b5dc7f71450b481d4d</guid><category><![CDATA[AI in Marketing]]></category><category><![CDATA[The Grip Newsletter]]></category><pubDate>Tue, 01 Sep 2026 16:44:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_01066c6afa6e43fa98dd0a86d477c81e~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Is Marketing Becoming an Engineering Job?]]></title><description><![CDATA[Is AI turning marketing into an engineering job? We break down the hype around marketing engineers, AI agents, and GTM roles to figure out what the future of marketing really looks like.]]></description><link>https://www.grippimedia.com/post/is-marketing-becoming-an-engineering-job</link><guid isPermaLink="false">6a888737e343daf32b818a8d</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[AI in Marketing]]></category><category><![CDATA[Marketing Operations]]></category><pubDate>Mon, 24 Aug 2026 14:31:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_5993fe519b5644eeb6b090594cd07f62~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[HubSpot's Data Enrichment Misstep Signals a Brand Identity Crisis]]></title><description><![CDATA[HubSpot built its brand on trust, then tried to turn your data into a product. Here's what happened and why it signals a brand losing its identity in the AI era.]]></description><link>https://www.grippimedia.com/post/hubspot-s-data-enrichment-misstep-signals-a-brand-identity-crisis</link><guid isPermaLink="false">6a7201791f15a1eed0f66132</guid><category><![CDATA[AI in Marketing]]></category><category><![CDATA[Marketing Operations]]></category><pubDate>Tue, 04 Aug 2026 16:53:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_93478ef36de248809b45e06e70198de7~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[How to Do Reddit Marketing Without Getting Downvoted]]></title><description><![CDATA[Learn how to do Reddit marketing the right way: 4 proven tactics to build trust, reach high-intent audiences, and avoid the downvotes.]]></description><link>https://www.grippimedia.com/post/how-to-do-reddit-marketing-without-getting-downvoted</link><guid isPermaLink="false">6a57e140ce661124e13dcb26</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 15 Jul 2026 20:08:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_94e9cbf9fe04432f94cdcc2f9a3fd39f~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[AEO, GEO, and AI Search Snake Oil]]></title><description><![CDATA[AEO and GEO are being promoted as the future of AI search. But how much of this is real and how much is snake oil? Not knowing the difference can cost you.]]></description><link>https://www.grippimedia.com/post/aeo-geo-and-ai-search-snake-oil</link><guid isPermaLink="false">6a2afdf3948ac681a4fe0c3c</guid><category><![CDATA[AI in Marketing]]></category><category><![CDATA[SEO]]></category><pubDate>Thu, 11 Jun 2026 20:01:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_70e930c36f9946699283bea2861ed68b~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[AI Marketing Scams Are Hijacking The GLP-1 Boom ]]></title><description><![CDATA[AI-powered marketing scams are targeting the GLP-1 boom, eroding patient trust in healthcare, and raising urgent questions about accountability in the age of AI.]]></description><link>https://www.grippimedia.com/post/ai-marketing-scams-are-hijacking-the-glp-1-boom</link><guid isPermaLink="false">69efa848e72f74b1ddab62f2</guid><pubDate>Mon, 27 Apr 2026 19:02:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_4f95c54997a64d2593a99f3a9dd6f057~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Why Community Marketing Beats Content ]]></title><description><![CDATA[Your complete guide to community marketing: how it works, 5 community types with real-world brand examples, and the apps that make them thrive]]></description><link>https://www.grippimedia.com/post/why-community-marketing-beats-content</link><guid isPermaLink="false">698e07f6e8f2edcb7703e05f</guid><pubDate>Thu, 12 Feb 2026 18:40:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_525d2de85b464c7ea26c66b09aea3bec~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[2026 B2B Marketing Trends &#38; Predictions]]></title><description><![CDATA[What's influencing marketing in 2026? From balancing brand with performance to grappling with AI, here’s what’s in, what’s out, and what marketers need to know to keep up. ]]></description><link>https://www.grippimedia.com/post/2026-b2b-marketing-trends-predictions</link><guid isPermaLink="false">69430e9a142838fcf0629a7d</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Thu, 18 Dec 2025 15:23:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_72f2a24e00f84058b0e252469501c6c8~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Coca-Cola's AI Ads and the Canyon of 'Meh']]></title><description><![CDATA[Coca-Cola’s Christmas commercials are a holiday staple -  right up there with maxing out your credit card and involuntarily listening to Mariah Carey until your eardrums burst. But lately, Coke’s been using AI to create their festive commercials and the response has been anything but jolly. Let's pop the top off the controversy and what it says about AI in advertising, shall we? Coke’s AI Ads Trigger Consumer Outrage For the second year in a row, Coca-Cola used AI to create an homage to its...]]></description><link>https://www.grippimedia.com/post/coca-cola-s-ai-ads-and-the-canyon-of-meh</link><guid isPermaLink="false">6931ef678e416ac5ac9ece6c</guid><pubDate>Tue, 09 Dec 2025 22:23:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_f21cf347c6ba4c188002a8ee4e264485~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[ChatGPT Atlas and the "AI Browser War" That Isn't]]></title><description><![CDATA[ChatGPT Atlas just dropped, and headlines are already hyping the start of an “AI browser war.” But is there really a battle brewing? In this post, we break down what Atlas represents, why marketers should pay attention, and why the browser-war narrative is B.S.]]></description><link>https://www.grippimedia.com/post/chatgpt-atlas-and-the-ai-browser-war-that-isn-t</link><guid isPermaLink="false">6904a439035059c53ba490b0</guid><category><![CDATA[Tech]]></category><category><![CDATA[AI in Marketing]]></category><pubDate>Fri, 31 Oct 2025 12:38:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_c309ed46a7e749afbee1c930820904d7~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Marketing Lessons from Tylenol's Autism Controversy]]></title><description><![CDATA[Tylenol once defined crisis management. Now it’s back in the spotlight with its autism controversy. Learn how its response reveals the evolution of modern crisis marketing.]]></description><link>https://www.grippimedia.com/post/marketing-lessons-from-tylenol-s-autism-controversy</link><guid isPermaLink="false">68f7de3d3676c750f3a1cf9d</guid><category><![CDATA[Healthcare]]></category><category><![CDATA[Brand Studies]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 22 Oct 2025 12:03:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_63a70a5cd837400298129db4d4e33f7b~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[How to Get on Podcasts (That People Actually Listen To) ]]></title><description><![CDATA[Want to get on podcasts that actually matter? Here are 6 proven tips from a seasoned podcast producer to help you land better guest spots.]]></description><link>https://www.grippimedia.com/post/how-to-get-on-podcasts-that-people-actually-listen-to</link><guid isPermaLink="false">68f1031aafa9ed50220a7bb1</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Thu, 16 Oct 2025 15:25:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_6ed743822b5042d58f576b700f001c12~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[What Marketers Can Learn From American Eagle's Sydney Sweeney Campaign]]></title><description><![CDATA[American Eagle’s Sydney Sweeney campaign sparked big controversy but little impact. This Brand Study unpacks what went wrong and the lessons for marketers.]]></description><link>https://www.grippimedia.com/post/why-american-eagle-s-sydney-sweeney-campaign-failed</link><guid isPermaLink="false">68ac92b790fd11b5fc74b5d4</guid><category><![CDATA[Brand Studies]]></category><pubDate>Mon, 25 Aug 2025 17:39:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_bc4e46efca46413ba4e2879373d02020~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Marketing in the Canyon of "Meh"]]></title><description><![CDATA[AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.]]></description><link>https://www.grippimedia.com/post/marketing-in-the-canyon-of-meh</link><guid isPermaLink="false">689655065db657d9112d0aed</guid><category><![CDATA[The Grip Newsletter]]></category><category><![CDATA[AI in Marketing]]></category><pubDate>Tue, 12 Aug 2025 16:37:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_86734f8be3004c068c64c28144ecb36f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[B2B SEO is Being Rewritten By AI Search]]></title><description><![CDATA[AI search is changing how B2B buyers find information. Learn what’s changing, what still works, and how to rethink your SEO strategy to adapt.]]></description><link>https://www.grippimedia.com/post/b2b-seo-is-being-rewritten-by-ai-search</link><guid isPermaLink="false">68768e093884aebe546b8c42</guid><category><![CDATA[SEO]]></category><category><![CDATA[AI in Marketing]]></category><pubDate>Thu, 07 Aug 2025 13:04:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_c6eb4650d8004f3e9139d857dbf10e6a~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[The 5 R’s of Building Trust in B2B Marketing]]></title><description><![CDATA[Trust is the foundation of solid demand generation. This simple, 5 pillar framework shows you how to earn  trust and channel demand to your business.]]></description><link>https://www.grippimedia.com/post/the-5-r-s-of-building-trust-in-b2b-marketing</link><guid isPermaLink="false">68503246355e04d349763284</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 16 Jun 2025 17:32:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_3072e0e5640f4265826b0204f09bc3e2~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Vibe Marketing Isn’t the Future of Marketing]]></title><description><![CDATA[Vibe Marketing is the latest trend sold as the "future of marketing." But behind all the hype lies a bigger problem - for marketers and the internet itself.]]></description><link>https://www.grippimedia.com/post/vibe-marketing-isn-t-the-future-of-marketing</link><guid isPermaLink="false">683dc30b13b054eec3980627</guid><category><![CDATA[AI in Marketing]]></category><pubDate>Tue, 03 Jun 2025 00:27:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_b361be60fb584cd582e55a36c8c14016~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[How Focusing on Vanity Metrics Kills Your Content]]></title><description><![CDATA[Learn why most owned media strategies fail, the difference between vanity metrics and depth of engagement, and how to build podcasts, newsletters, and communities that actually drive results.]]></description><link>https://www.grippimedia.com/post/vanity-metrics-are-holding-back-your-content</link><guid isPermaLink="false">682b5c188f58777f49442203</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Thu, 22 May 2025 17:23:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_9b7743cade0847fdb8a9f175dc7ab68a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[Marketing SOPs Made Easy with AI (Free Template)]]></title><description><![CDATA[Learn how to turn your marketing workflows into better SOPs fast and headache free, using AI. Includes a free marketing SOP template to get you started.]]></description><link>https://www.grippimedia.com/post/marketing-sops-made-easy-with-ai-free-template</link><guid isPermaLink="false">6827798371c37c2252864976</guid><category><![CDATA[Marketing Operations]]></category><pubDate>Fri, 16 May 2025 19:16:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_5d12d7e47f0f4ed99edb22a244d2624b~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item><item><title><![CDATA[B2B Demand Gen: The Key to SaaS Growth]]></title><description><![CDATA[Stop wasting time on leads that don't convert. Learn how Demand Gen helps marketers meet buyer expectations and generate better leads.]]></description><link>https://www.grippimedia.com/post/b2b-demand-gen-the-key-to-saas-growth</link><guid isPermaLink="false">67eda2ac9fed29845b405241</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Tech]]></category><category><![CDATA[Healthcare]]></category><pubDate>Thu, 03 Apr 2025 17:41:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5989a4_1521290b68424b31ada9210ae620f115~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vincent Grippi</dc:creator></item></channel></rss>