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THE
GRIP
The Grip is a weekly newsletter that compiles essential news and insights for bold healthcare marketers.
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Vincent Grippi
3 days ago7 min read
Are AI Profiles the Future of Social Media?
Are AI profiles the future of social media? Find out in this issue of the Grip!
Vincent Grippi
Dec 24, 20247 min read
Unwrapped: The Top Marketing and Healthcare Stories of 2024
From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.
Vincent Grippi
Dec 24, 20247 min read
How AI is Changing SEO
We dive into Semrush's research on how AI is changing search and its influence on marketing strategies for 2025.
Vincent Grippi
Dec 6, 20247 min read
Will Account-Based Marketing Still Work in 2025?
As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?
Vincent Grippi
Nov 22, 20248 min read
Will Google Be Forced To Sell Chrome?
The Department of Justice is turning up the heat on Google, asking the judge in its antitrust case to make the tech giant sell off its Chrom
Vincent Grippi
Nov 15, 20249 min read
AI Search and the Future of SEO
While the elections may have owned the headlines lately, a different competition has been heating up behind the scenes. No, it's not the Mik
Vincent Grippi
Nov 1, 20249 min read
Amazon Bets Big on Creator Economy
Content creation is big business and Amazon is looking to cash in. With viewership and engagement at an all-time high on channels like YouTu
Vincent Grippi
Oct 18, 20246 min read
Cracking the Code on YouTube Content Trends
In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for
Vincent Grippi
Oct 11, 20245 min read
Is Google's Search Engine Dominance In Trouble?
Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon
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