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THE
GRIP
The Grip is a weekly newsletter that compiles essential news and insights for bold healthcare marketers.
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Marketing in the Canyon of "Meh"
AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.
Vincent Grippi
Aug 124 min read
Measuring the ROI of Brand Building
The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by Grippi Media . 📬...
Vincent Grippi
Feb 286 min read
The Hot Rise of Video Podcasts
Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.
Vincent Grippi
Feb 216 min read
How AI Search Changes the B2B Buyer’s Journey
Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.
Vincent Grippi
Feb 136 min read
In Marketing and Medicine We Trust?
Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!
Vincent Grippi
Feb 77 min read
Deepseek Flips the Script on AI
In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete
Vincent Grippi
Jan 307 min read
The New Laws of Marketing Mix Modeling
Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.
Vincent Grippi
Jan 247 min read
TikTok Ban: What Marketers Should Know
What should marketers know about TikTok's potential ban? Find out in this issue of the Grip.
Vincent Grippi
Jan 178 min read
Are AI Profiles the Future of Social Media?
Are AI profiles the future of social media? Find out in this issue of the Grip!
Vincent Grippi
Jan 107 min read
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