HEALTHCARE & TECH
MARKETING INSIGHTS

AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.

The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by  Grippi Media . 📬...

Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.

Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.

Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!

In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete

Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.

What should marketers know about TikTok's potential ban? Find out in this issue of the Grip.

Are AI profiles the future of social media? Find out in this issue of the Grip!

From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.

We dive into Semrush's research on how AI is changing search and its influence on marketing strategies for 2025.

As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?

The Department of Justice is turning up the heat on Google, asking the judge in its antitrust case to make the tech giant sell off its Chrom

While the elections may have owned the headlines lately, a different competition has been heating up behind the scenes. No, it's not the Mik

Content creation is big business and Amazon is looking to cash in. With viewership and engagement at an all-time high on channels like YouTu

In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for

Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon

CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio

Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,

Could age limits on social media be the missing link to improving mental health in our youth? Over 40% of teens report feeling anxious or de