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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.
Marketing in the Canyon of "Meh"
AI hype has created a Canyon of “Meh” in marketing. In The Grip #40, we share how smart teams can stand out and rise above the sameness.
Vincent Grippi
Aug 12, 20254 min read
Measuring the ROI of Brand Building
The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by Grippi Media . 📬...
Vincent Grippi
Feb 28, 20256 min read
The Hot Rise of Video Podcasts
Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.
Vincent Grippi
Feb 21, 20256 min read
How AI Search Changes the B2B Buyer’s Journey
Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.
Vincent Grippi
Feb 13, 20256 min read
In Marketing and Medicine We Trust?
Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!
Vincent Grippi
Feb 7, 20257 min read
Deepseek Flips the Script on AI
In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete
Vincent Grippi
Jan 30, 20257 min read
The New Laws of Marketing Mix Modeling
Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.
Vincent Grippi
Jan 24, 20257 min read
TikTok Ban: What Marketers Should Know
What should marketers know about TikTok's potential ban? Find out in this issue of the Grip.
Vincent Grippi
Jan 17, 20258 min read
Are AI Profiles the Future of Social Media?
Are AI profiles the future of social media? Find out in this issue of the Grip!
Vincent Grippi
Jan 10, 20257 min read
Unwrapped: The Top Marketing and Healthcare Stories of 2024
From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.
Vincent Grippi
Dec 24, 20247 min read
How AI is Changing SEO
We dive into Semrush's research on how AI is changing search and its influence on marketing strategies for 2025.
Vincent Grippi
Dec 24, 20247 min read
Will Account-Based Marketing Still Work in 2025?
As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?
Vincent Grippi
Dec 6, 20247 min read
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