GRIPPI MEDIA BLOG

Are AI profiles the future of social media? Find out in this issue of the Grip!

From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.

We dive into Semrush's research on how AI is changing search and its influence on marketing strategies for 2025.

As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?

The Department of Justice is turning up the heat on Google, asking the judge in its antitrust case to make the tech giant sell off its Chrom

While the elections may have owned the headlines lately, a different competition has been heating up behind the scenes. No, it's not the Mik

Content creation is big business and Amazon is looking to cash in. With viewership and engagement at an all-time high on channels like YouTu

In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for

Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon

CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio

Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,

Could age limits on social media be the missing link to improving mental health in our youth? Over 40% of teens report feeling anxious or de

Summer is over, but things are still sizzling in the latest issue of The Grip! 🔥 From phones that play spy games for advertisers, to X catc

Marketers are transitioning from short-term performance tactics to the more enduring pursuit of long-term brand building. Welcome to the era

As the old adage goes, “where there’s smoke, there’s fire.” After months of speculation and insider buzz, OpenAI is officially entering the

After several years of delaying its breakup with third-party cookies, Google has officially reneged on its plans to part ways with them alto

Generative AI and back-to-basics brand building have been the defining trends of the first half of 2024. In a year marked by widespread budg

OpenAI is aiming to significantly enhance its data processing power with its recent acquisition of server-less search and analytics company,

Imagine relying solely on Reddit, Inc. instead of Google for all your search queries. Would it work? A writer from The Wall Street Journal t

Venture capital funding for healthcare AI is soaring, with a projected $11 billion investment this year, up from 21% to 26% of total VC heal