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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.


Is Google's Search Engine Dominance In Trouble?
Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon

Vincent Grippi
Oct 11, 20245 min read


Why Email Marketing Still Reigns Supreme
While marketers constantly grapple with search engine and social media algorithms for reach, one classic strategy remains reliable as ever

Vincent Grippi
Oct 4, 20247 min read


Will AI Agents Replace Marketers?
CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio

Vincent Grippi
Sep 27, 20248 min read


The State of Digital Health Inbound Marketing
Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,

Vincent Grippi
Sep 20, 20248 min read


Can Social Media Age Limits Save Mental Health?
Could age limits on social media be the missing link to improving mental health in our youth? Over 40% of teens report feeling anxious or de

Vincent Grippi
Sep 13, 20247 min read


Is Your Phone Spying on You for Targeted Marketing?
Summer is over, but things are still sizzling in the latest issue of The Grip! 🔥 From phones that play spy games for advertisers, to X catc

Vincent Grippi
Sep 6, 20247 min read


Should You Use AI for Blog Writing?
Artificial Intelligence (AI) is transforming the way marketers work. But when it comes to blogging, opinions are sharply divided.

Vincent Grippi
Sep 3, 20244 min read


How Marketers Are Building Evergreen Brands
Marketers are transitioning from short-term performance tactics to the more enduring pursuit of long-term brand building. Welcome to the era

Vincent Grippi
Aug 9, 20246 min read


OpenAI Finally Announces AI Search Engine
As the old adage goes, “where there’s smoke, there’s fire.” After months of speculation and insider buzz, OpenAI is officially entering the

Vincent Grippi
Aug 2, 20245 min read
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