HEALTHCARE & TECH
MARKETING INSIGHTS

Learn why Account-Based Marketing can help B2B healthcare marketers drive better results with providers, payers, and employers.

In 2025, video marketing is a top focus for marketers, with 90% honing in on YouTube in particular. YouTube has been the go-to platform for

Google has been the king of search for as long as we can remember, but with rising competition from Perplexity, OpenAI and even TikTok, alon

While marketers constantly grapple with search engine and social media algorithms for reach, one classic strategy remains reliable as ever

CRM giants, Salesforce and HubSpot are betting big on AI agents, fueling hype around what's being called the "third wave of the AI revolutio

Healthcare marketing teams pour an average of 20% of their budgets into CRMs and automation tools. But without a powerful inbound strategy,

Could age limits on social media be the missing link to improving mental health in our youth? Over 40% of teens report feeling anxious or de

Summer is over, but things are still sizzling in the latest issue of The Grip! 🔥 From phones that play spy games for advertisers, to X catc

Artificial Intelligence (AI) is transforming the way marketers work. But when it comes to blogging, opinions are sharply divided.