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HEALTHCARE & TECH
MARKETING INSIGHTS
Marketing insights, strategies, and how-to's for healthcare and tech marketers - brought to you by the Grippi Media team.
How Marketers Are Building Evergreen Brands to Achieve Sustainable Growth
Short-term gains come at a cost. See why top brands are shifting from performance marketing to evergreen brand-building for long-term growth
Vincent Grippi
Feb 55 min read
Deepseek Flips the Script on AI
In issue 30 of The Grip, we break down everything you need to know about the DeepSeek drama, its impact on the AI market and whether markete
Vincent Grippi
Jan 307 min read
The New Laws of Marketing Mix Modeling
Learn the new laws of Marketing Mix Modeling, why they matter to B2B marketers, and much more in issue 29 of the Grip.
Vincent Grippi
Jan 247 min read
TikTok Ban: What Marketers Should Know
What should marketers know about TikTok's potential ban? Find out in this issue of the Grip.
Vincent Grippi
Jan 178 min read
Are AI Profiles the Future of Social Media?
Are AI profiles the future of social media? Find out in this issue of the Grip!
Vincent Grippi
Jan 107 min read
Unwrapped: The Top Marketing and Healthcare Stories of 2024
From AI to Zepbound, we’re breaking down the trends that defined 2024 and the ones set to shake up 2025.
Vincent Grippi
Dec 24, 20247 min read
How AI is Changing SEO
We dive into Semrush's research on how AI is changing search and its influence on marketing strategies for 2025.
Vincent Grippi
Dec 24, 20247 min read
B2B Marketing Trends For 2025
From multichannel SEO to hyper-personalization, here are the 5 must-know B2B marketing trends for 2025.
Vincent Grippi
Dec 11, 20245 min read
Will Account-Based Marketing Still Work in 2025?
As GTM strategies grow in popularity, how will Account-Based Marketing (ABM) evolve to deliver more cohesive customer experience?
Vincent Grippi
Dec 6, 20247 min read
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