HEALTHCARE & TECH
MARKETING INSIGHTS

Learn how to turn your marketing workflows into better SOPs fast and headache free, using AI. Includes a free marketing SOP template to get you started.

Stop wasting time on leads that don't convert. Learn how Demand Gen helps marketers meet buyer expectations and generate better leads.

How to make your marketing more human - and why it matters in the AI era.

Discover why B2B marketing teams are going all-in on owned media and how you can use it to break through without breaking the bank.

The Grip is a newsletter that compiles essential news and insights for bold healthcare marketers, brought to you by Grippi Media . 📬 Never miss a beat - get The Grip delivered to your inbox by subscribing here. Brand building is making a comeback. But it still has to prove itself. For years, brand building was a "dirty word." Too fluffy. Too hard to track. But now, as ad costs rise and performance marketing tactics deliver diminishing returns, brand-building is back at

The ultimate guide to marketing abbreviations and acronyms every marketer should know, with definitions, examples and visuals.

Podcasts are no longer just for listening - they’re becoming a visual experience, and the battle for video podcast dominance is heating up.

Explore how AI search engines, like ChatGPT & Perplexity, are paving a new path for the B2B buyer’s journey and how marketers can adapt.

Dive into the reasons why trust is falling for marketers and doctors and what can be done about it in this issue of The Grip!